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(1) FAST MOVING CONSUMER GOODS (FMCG) BRANDS

Criteria:
*Quality And Resilience.
*Brand Market share.
*Brand Acceptance, Reliability, value And Durability.
*Brand Extension Programme  And Creation of New Categories.
*Optimum Customer Satisfaction.


(2) PHARMACEUTICAL AND DRUG BRANDS

Criteria
*Consumer Acceptance
*Quality And Reliability
*Market share Dominance


(3) HOUSEHOLD ELECTRONIC AND ELECTRICAL BRANDS

Criteria:
*Quality And Resilience
*Brand Acceptance
*Market Share Dominance
*Durability And Value
*Innovation And Invention


(4) EATERY AND FAST FOODS BRANDS 

Criteria:
*Quality of Foods, Hygiene And Standard
*Level of Customer Patronage
*Efficiency in Service Delivery
*Growth in the Last one Year
*Optimum Consumer Satisfaction 

 

(5) PRINT AND ELECTRONIC MEDIA BRANDS 

 Criteria:
*Efficiency in Service Delivery
*Use of Digital Technology
*Ethnical Standard And Policy
*Media Coverage
*Operational Excellence


(6) CARS, AUTOMOBILE AND SPARE PART BRANDS

Criteria:
*Convenience And Value
*Quality & Resilience
*Functionality and Value
*Innovation And Standard
*Durability And Service

 

(7) INFORMATION COMMUNICATION AND TECHNOLOGY BRANDS (ICT)

Criteria:
*Operational Excellence
*Vision/mission
*Staff Empowerment
*Quality Service Delivery
*Ethnical Standard/Policy
*New Innovation & Invention


(8) OIL & GAS BRANDS

Criteria:
*Brand Acceptance And Patronage
*Reliability And Durability of  the Brand
*Quality Assurance
*Customer Brand Loyalty

(9) AIRLINES AND AVIATION BRANDS

Criteria:
*Fixed Schedule of Delivery
*Time Based Brand Experience
*Service Delivery Schedule
*Operational Excellence
*Ethnical Standard And Policies


(10) TRANSPORTATION AND LOGISTICS SERVICES BRANDS

Criteria:
*Effective And Efficiency in Service Delivery
*Operational Excellence
*Growth in the Last one Year
*Time Based Brand Experience
*Ethnical And Policies


(11) HOSPITALITY, TRAVEL & TOUR AGENCIES BRANDS

Criteria 
*Relationship with Stakeholders
*Customer Satisfaction
*New Innovation & Standard
*Growth in the Last One Year
*Ethnical Standard/Policy
*Use of Technology


(12) HEALTH MAINTENANCE & INSURANCE ORGANISATION, HOSPITAL, MEDIA, EQUIPMENT BRANDS. ETC

Criteria:
*Quality Service Delivery
*Use of Technology
*Operational Excellence
*Ethnical Standard & Best Practice
*New Innovation & Invention


(13) CLEANING AND DRY CLEANING SERVICE BRANDS

Criteria:
*Operational Excellence
*Quality Service Delivery
*Ethnical Standard & Policies
*Market Share Dominance
*Optimum Customer Satisfaction
*Growth in Last one Year


(14) BEAUTY, COSMETICS, TOILETRIES AND FASHION BRANDS

Criteria:
*Quality And Resilience
*Market Share Dominance
*Brand Acceptance, Reliability & Value
*Optimum Customer Satisfaction
*Level of Customer Loyalty


 (15) CEMENTS, PAINT, FURNITURE, ALUMINUM AND BUILDING MATERIAL BRANDS

Criteria:
*Quality And Resilience
*Brands Acceptance And Reliability
*Durability And Value
*Market Share Dominance
*Optimum Customer Satisfaction



         

(16) PAPERS AND STATIONERIES, PRINTING AND  PUBLISHING BRANDS

Criteria:
*Durability And Value
*Quality Assurance
*Brand Acceptance
*Market Share Dominance
*Customer Brands Loyalty

(17) FINANCIAL SERVICES BRANDS (BANK, INSURANCE, PFA, MFB STOCKBROKERS, ASSET & INVESTMENT

Criteria:
*Efficiency in Service Delivery
*Growth in Size in the Last one Year
*Low Level of Bad Debt
*Growth in Staff Strength
*Use of Technology
*Time Base Brand Experience
*Ethnical And Policies
*Credible Corporate Governance


(18) COURIER AND PACKAGING BRANDS

Criteria:
*Efficiency And Effective Service Delivery
*Service Delivery Schedule
*Operational Excellence
*Growth in the Last one Year


(19) SPORT, ARTS AND ENTERTAINMENT BRANDS

Criteria:
*Quality And Reliability
*Optimum Customer Satisfaction
*Durability And Services
*Customer Brand Loyalty
*Internal Brand Culture


(20) INDUSTRIAL EQUIPMENT & MACHINE BRANDS

Criteria:
*Operational Excellence
*Quality Service Delivery
*Staff Empowerment
*Ethnical Standard & Policies


(21) TELECOMMUNICATION (GSM MOBILE HANDSET, AND CDMA) BRANDS

Criteria:
*Network Coverage
*Effectiveness of The Network
*Quality Service Delivery
*Customer Relation & Service
*Staff Training And Attitude
*Relationship with Stakeholder


(22) PROFESSIONAL SERVICES (LAW, ACCOUNTANCY,  ADVERTISING BRAND CONSULTING, PUBLIC RELATION ETC)

Criteria:
*Personality of the CEO
*Ethnical Standard
*Operational Excellence
*Staff Empowerment
*Visual Representation


(23) BRAND MANAGER OF THE YEAR

Criteria:
*Brand Leadership Style
*Brand Management Philosophy
*Personality of the Individual.

(24) SPECIAL CATEGORIES
 This will go to office holders who have
distinguished themselves and excelled via
transparent leadership. They are advised to get as
many people as possible to congratulate them for
winning the Award. It will also be given to
personalities who have made contribution to the
development of Brand Management as a Profession.


(25) CEO OF THE YEAR

Criteria:
*Personality Profile
*Achievement in last 1 year
*Contribution to African development and growth
*Sound management knowledge

(26) GOVERNMENT PERSONALTY OF THE YEAR

Criteria:
*Personality Profile
*Achievement in last 1 year
*Contribution to African development and growth
*Sound management knowledge
*Contribution to Humanity

(27) LIFETIME ACHIEVEMENT AWARDS

Criteria:
*Contribution to the development of brand
management profession

(28) AFRICAN LEADER OF THE YEAR

Criteria:
*Leadership style & principles
*Political Philosophy
*Services of Humanity
*Contribution to Global Discourse
*Intellectual strength
*Contribution to Africa Development

(29) ENTREPRENEUR OF THE YEAR

Criteria:
*Vision/Mission service to humanity
*Leadership style & Philosophy

(30) BANKER OF THE YEAR

Criteria:
*Management Philosophy
*Practical Leadership Experience
*Personalty of Individual
*Contribution to the growth of the sector
*Intellectual Disposition

(31) INSURANCE PERSONALITY OF THE YEAR

Criteria:
*Practical Leadership Experience
*Intellectual Disposition
*Personality of the Individual
*Management Philosophy