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The future of African Brands is the future of Business in Africa. It is about sustainable wealth creation. Further, because of the interaction of Brands with the society and so many socially influential brands are in business sector, the future of Brands of Africa is also inextricably linked to future of the society.

The Institute of Brand Management of Nigeria (Ibmn) in collaboration with The African Institute For Brand Management (Afribm) will be holding this year’s edition of African Brand Leadership Merit Awards  aimed at celebrating Leadership, Innovations and Creatively in Africa. It Showcase the Brilliant Minds and Institutions that are delivering positive change and shaping Africa’s future. It will honour CEO’s Business, Brands, Products and Services as well as public officers that have excelled and demonstrated uncommon initiative, drive and leadership in Africa economy.

The winner would have made an Outstanding Contribution to the development of the continent, the economic aspiration of its citizenry and the transformation of Africa’s image in the international markets while displaying high standard of good corporate citizenship, social and environmental responsibilities.

The Awards bring together prominent business leader, entrepreneurs and other high-ranking government official from across the world to celebrate achievement and success of Brands,   Companies and People who have played a pivotal role in driving Africa Economy Development forward.

The Quality and Quality of the entries for this Award have been exceptional. It is notable that Companies, Brands & People taking part in the Award this year are not just focused on growing their profit, but committed to sustainable Brands building that takes into explicit account the triple bottom line.

This year, the Awards will establish itself as the key annual event on the calendar of Africa Business community. Every year, we shall honour Brands, Companies and people aho have contributed significantly to the dynamics and confident Africa we see today.



The Award will be given in different categories. Several categories of products, services and personalities are the focus of this Award across African countries.

  1. Fast Moving Consumer Goods (FMCG) Brands.
  2. Pharmaceutical And drugs Brands.
  3. Eatery And Fast foods Brand.
  4. Household Electronic And Electrical Brands.
  5. Print And Electronic Media Brands.
  6. Cars, Automobile and Spare Parts brands.
  7. Information Communication And Technology Brands (ICT).
  8. Oil And Gas Brands.
  9. Airline And Aviation Brands.
  10. Beauty, Cosmetics, Toiletries And Fashion Brands.
  11. Cements, Paints, Furniture, Aluminum And Building Material Brands.
  12. Papers And Stationeries , Printing And Publishing Brands.
  13. Financial Services Brands (Banks, Insurance, PFA, FMB, Stockbrokers, Assets & Investment.
  14. Courier And packaging Services Brands.
  15. Sports, Art And Entertainment Brands.
  16. Shipping And Shipping Agencies Brands.
  17. Industrial Equipments And Machine Brands
  18. Telecommunication (GSM, Mobile Handsets And GDMA) Brands.
  19. Professional Services (Law, Accountancy, Advertising, Brand Consulting, Public Relation Etc) Brands.
  20. Brand Manager Of The Year.
  21. Transportation & Logistics Brands.
  22. Hospitality, Travels & Tours Brands.
  23. Health Maintenance & Insurance, Hospital & Clinic Brands.
  24. Cleaning & Dry Cleaning Service Brands.
  25. Special Personality award (SPA).